The time is ripe for new business opportunities in window and door sector in China

In China, nearly half of building energy consumption is caused by windows and doors, which are major weak spots in the thermal envelope of buildings, failing to reduce heat loss in the winter and heat gain in the summer. Energy wasted from leakage around windows and doors makes up 20 percent of total home energy consumption in China, according to the China Construction Structure Association.

This inefficiency overloads the public heating system in the winter (especially in northern China which consumes a huge amount of coal) and causes more use of air conditioners in the summer.

China builds more square meters of new structures each year than the total for all developed countries combined. Energy-efficient windows and doors only account for 1% of this expansion, and an abundance of substandard products has compounded the problem.

In order to respond to climate changes, prevent atmospheric pollution, and promote ecological civilization, new urbanization and low-carbon standards were released on March 5, 2015, in Work Essentials 2015. Formulated by the Energy Conservation Sector, the Technical Sector of the Ministry of Housing and Urban-Rural Development, Work Essentials 2015 put forward stricter requirements on the current window and door industry and established an energy-saving standard that is much stricter than the current one.

New regulations and the lack of energy-efficient windows and doors creates an enormous opportunity for international companies to grow business in China. International door and window companies compete in the China market with leading global manufacturers that are renowned for product quality and innovation. To win sales often requires regular direct engagement with buyers to differentiate specific product performance advantages vs. competitors.

Sales promotion efforts are critically important to increase sales in China. The best way to do it is by participating in international trade fairs that reach your key markets and provide focused engagement with potential buyers. This is why R+T Asia concentrates on selected sub-sectors to enhance business opportunities and provide unique matching partnerships between buyers, manufacturers, wholesalers, and agents.